Liss

Always having the client—agency approach, the identity was conceptualized of the hand with the owner and founder: Lizbeth Cordero, known as Liss.

Determining along with her the cafeteria naming and her peculiar italic writing in a sober and elegant logo, easy to distinguish.

The graphic identity is developed through a minimalist and immaculate visual image, where the spectrum of the coffee stain plays with a fairly clean composition, giving it an appetizing and remarkable appearance. Accompanied by an elegant serif typography and a neutral color palette.

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