Chic Limonade

Chic Limonade is a feminine accessories brand aimed at girls aged 5–16. The project objective was to develop an image capable of competing in the low and medium cost market.

Its identity groups characteristic elements of a singular company. On the one hand, the color constant austerity and the geometric and typographic forms' elegance are combined in a clean and modern language. In contrast to this, the photographs' framing are key to generating visual impact in brochures and advertisements.

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