CINEMAFEST

During the 1st edition of the International Film Festival held in San Luis Potosí: CINEMAFEST, we developed the visual identity, the brand design and the artistic direction of the event.

As film festivals' differentiator, the graphic image consisted in the renovation of Golden Age of Mexican cinema; along with elements and modern compositions that give rise to the entity and festival sector's identity.

This union generates a visual dialogue in each diffusion application where the contrast of the typographies, icons and colors gives life to the main slogan: "The cinema within everyone's reach".

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